Laurel Papworth – The business of being social
Web Directions South 2008, Sydney Convention Centre, September 26 10.45am.
Presentation slides
Session description
It’s not true that there are no proven monetisation models for online communities; in fact, there are distinct revenue streams that have been successful over many years. This session looks at the soft returns on investment for engaging with user generated content, communication and collaboration with the consumer and then moves into how social networks earn money for their investors and developers.
The aim of this session is to limit the slapping of banner ads on every niche community online – you might be surprised to learn that the least profitable revenue model is… Advertising! Come, spend an hour on the Dark Side, and find out which social networks are making money, how much and by what means and learn about the business models in this growth industry.
About Laurel Papworth
Laurel teaches social media and marketing and public relations courses at Universities and Colleges here in Australia and overseas (Saudi Arabia). She also runs workshops with major media companies such as publishing houses, television and music companies on their social network strategies. Laurel consults with companies ranging from global electronics companies to dating communities to Australian Government departments on all things communication, collaboration and community.
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