Web Directions Year round learning for product, design and engineering professionals

This is an excellent collection of articles from Robert Hoekman Jr who spoke for us recently at our Melbourne and Canberra events.

We all know how critical it is to get the sign up aspect of any web experience right – yet vast tracts of the web still get it so very wrong. Take a look at these and more importantly, share them around your whole team. Oh, and don’t be frightened to send it on to any agencies that do any work for you as well

• Step 1 – The Value Proposition – tell them what you do!
• Step 2 – Education – show them how easy it is
• Step 3 – Call to Action – tell them what they need to do right now
• Step 4 – The Blank Slate – create a great first impression
• Step 5 – Sign Them Up – the signup form itself