Web Directions Year round learning for product, design and engineering professionals

I’m sure I’ve spoken about Indi’s excellent presentation from Web Directions North earlier this year before. It was such a clear headed explanation of her Mental Models methodology for aligning your design strategy with how people actually work. You may also have read her recent Rosenfeld Media book, Mental Models: Aligning Design Strategy with Human Behavior.

The exciting news is she will be giving a masterclass here in Sydney this November 19 and 20. Check out the full details at the Key Forums site. This intensive two-day course will help product designers, web designers and business strategists develop digital, physical, and environmental interactions that help people accomplish their goals.

• Understand the user experience before making design and strategic decisions
• Provide your organization with a clear roadmap of where it should – and shouldn’t – invest its energies
• Speak to your customers in their language, not in the language of internal processes/structures
• Be confident about your design decisions by grounding them in research data
• Learn to decide on generative or evaluative research for the proper circumstances, and do better than surveys
• Stop the continual redesign process by deriving an information architecture from users’ tasks
• Get everyone—from discordant team members to busy executives—thinking alike with respect to design and strategy
• Prevent disagreements about data interpretations within or across design teams.