Web Directions Year round learning for product, design and engineering professionals

As we countdown to our annual Summit ’19, our two day conference on all things product leadership, digital and product design, and front-end development, we’re highlighting great sessions you can expect there.

If you like what you see, then why not get along? It’s in Sydney on October 31 and November 1. With a carefully curated program that covers every aspect of delivering modern digital products, Web Directions Summit is the only conference for your entire product team.

A content-first approach to product onboarding

Knowing your user’s story is central to a great onboarding experience – but how do you actually tell that story?

At some point you need to write the content of your onboarding: words, sentences, value props, the works. Ultimately, it’s the content that helps your users achieve their goals.
That’s a lot of heavy lifting for just a few bits of text. As it turns out, writing your onboarding is a real job, and it’s often harder than you might think. The hardest part of all is figuring out where to start.

In this presentation, Jonathon Colman shares an approach and a few tools that make it easier to write a great onboarding experience.

Jonathan Colman

Jonathon Colman is the UX content design lead for Intercom in Dublin, Ireland.

Previously, he was the UX content strategy lead for Facebook Marketplace, managing a team that helped people connect with each other through commerce. Before that, he was the principal user experience architect at REI and managed global digital marketing for The Nature Conservancy. He also served overseas in the Peace Corps in Burkina Faso, West Africa and worked in conservation nonprofits for almost a decade.